How to Assign Different Roles on a Facebook Page

Demystifying Facebook Page Roles: A Step-by-Step Guide

Managing a Facebook Page can be a team effort, and Facebook makes it easy by allowing you to assign different roles to individuals or agencies. Whether you want someone to handle content creation, moderation, or advertising, assigning roles ensures that your Page responsibilities are distributed effectively. In this guide, we’ll walk you through the process of assigning different roles on your Facebook Page.

Step 1: Access Your Facebook Page:

Log in to your Facebook account and go to the Facebook Page you want to manage. Ensure that you have the necessary admin privileges to make role assignments.

Step 2: Navigate to Page Settings:

Tap “Settings” positioned at the upper right-hand corner of your Page. This action will direct you to the Page Settings menu.

Step 3: Select “Page Roles”:

In the Page Settings menu, select “Page Roles” from the left-hand sidebar. Here, you’ll see the current Page roles assigned to individuals.

Step 4: Add a Person:

To assign a new role, you’ll need the person’s Facebook name or email address. In the “Assign a New Page Role” section, enter their details. Facebook will suggest names from your friends list, but you can also type in an email address.

Step 5: Choose a Role:

Next, select the role you want to assign. Facebook offers a variety of roles, each with different levels of access and responsibility:

  • Admin: Admins have full control of the Page, including assigning roles, managing content, and responding to messages.
  • Editor: Editors can edit Page information, create posts, and engage with the audience.
  • Moderator: Moderators can respond to comments, delete comments, and remove spam, making them perfect for community management.
  • Advertiser: Advertisers can create and run ads on the Page but have limited control over content.
  • Analyst: Analysts can view Page Insights but have no posting or moderation abilities.

Step 6: Confirm and Authenticate:

After selecting the role, Facebook may prompt you to re-enter your password to confirm your identity and make the change.

Step 7: Notify the Assignee:

Once you’ve successfully assigned a role, Facebook will notify the person via a notification. They can then accept or decline the role from their end.

Step 8: Role Changes and Removal:

Remember, you can change or remove roles at any time from the “Page Roles” section in your Page Settings. If someone’s role changes within your team, make sure to adjust their Page role accordingly.


Assigning different roles on your Facebook Page is a smart way to manage your social media efforts effectively. By distributing responsibilities, you can ensure that your Page runs smoothly and efficiently, whether it’s content creation, community management, or advertising. So, don’t hesitate to delegate and collaborate, as Facebook makes it simple to find the right balance of roles for your Page.

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